OUR STORY
It’s our mission to inspire kid-powered play that builds the skills and confidence to thrive in the world.
We believe in
Purposeful Play
Screen-Free Time
A Focus on Sustainability
About Us
At Melissa & Doug, we believe in purposeful play that's sparked by a child's imagination and its endless possibilities. We design every product with thoughtful details to inspire the kind of kid-powered play that helps shape who children will become. ​Because when kids run the store, build the castle, or serve up their latest ice cream concoction, they're not just playing—they're developing creativity and confidence​. The play may be pretend, but the discoveries and skills are real.
What Is Purposeful Play?
It’s Kid-Powered
Screen-free, open-ended, and full of endless possibilities
It’s Skill Building
A foundation for real-life skills that last
It’s High Quality
Designed with thoughtful details and quality materials
It’s Wholesome & Fun
Supportive of whole child development
“The best play, discovery, and creation simply begins with imagination."
Melissa, Co-Founder of Melissa & Doug
MEET
MELISSA AND DOUG
Yes, they're real people (and parents of six!) with a passion for play.
Our Story
It all started in 1988 with a boy, a girl, and a dream to make meaningful toys that would inspire hands-on, open-ended play.
The Melissa & Doug signature on every product is a commitment to the highest quality standards.
Our first hit toys were wooden puzzles. Whether chunky, peg, floor, or jigsaw, our puzzles have the perfect fit.
From pretend play to arts & crafts, puzzles to developmental, we have all kinds of toys for all kinds of kids.
Melissa & Doug designs every toy at its Connecticut office, then makes each prototype by hand until they get it just right.